{"id":25478,"date":"2026-03-20T13:37:17","date_gmt":"2026-03-20T12:37:17","guid":{"rendered":"https:\/\/www.rajapack.be\/blog-be\/?p=25478"},"modified":"2026-03-26T12:08:42","modified_gmt":"2026-03-26T11:08:42","slug":"consommateurs-emballages-responsables","status":"publish","type":"post","link":"https:\/\/www.rajapack.be\/blog-be\/consommateurs-emballages-responsables","title":{"rendered":"Pourquoi les consommateurs en ligne pl\u00e9biscitent les emballages responsables"},"content":{"rendered":"<div class=\"su-spacer\" style=\"height:20px\"><\/div>\n<p style=\"text-align: left;\">Le shopping en ligne est entr\u00e9 dans les habitudes d\u2019achat des consommateurs. Tout en pointant les avantages et l\u2019aspect pratique du e-commerce, beaucoup de consommateurs reconnaissent l\u2019impact environnemental de ces nouvelles habitudes de consommation, ce qui peut produire un sentiment de culpabilit\u00e9. Nous vous pr\u00e9sentons dans cet article la mani\u00e8re dont l\u2019utilisation des emballages responsables influencent le comportement des clients.<\/p>\n<div class=\"su-spacer\" style=\"height:20px\"><\/div>\n<h2><span style=\"color: #000000;\"><strong>Les chiffres ne mentent pas : les consommateurs se soucient de l&#8217;environnement<\/strong><\/span><\/h2>\n<div class=\"su-spacer\" style=\"height:20px\"><\/div>\n<p style=\"text-align: left;\">Les consommateurs ont de plus en plus conscience des enjeux climatiques et sont tr\u00e8s critiques vis-\u00e0-vis des entreprises qui font de fausses promesses \u00e9cologiques ou qui pratiquent du greenwashing. Une \u00e9tude r\u00e9cente de <a href=\"https:\/\/becom.digital\/nl\/\" target=\"_blank\" rel=\"noopener\">Becom, la f\u00e9d\u00e9ration belge du commerce \u00e9lectronique,<\/a> r\u00e9v\u00e8le que plus de 70 % des consommateurs en ligne estiment qu\u2019il est important que les entreprises prennent des mesures responsables sur le plan environnemental.<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25206 size-full\" src=\"https:\/\/www.rajapack.be\/blog-be\/wp-content\/uploads\/2026\/02\/grafieken.png\" alt=\"cijfers Becom studie\" width=\"1501\" height=\"842\" srcset=\"https:\/\/www.rajapack.be\/blog-be\/wp-content\/uploads\/2026\/02\/grafieken.png 1501w, https:\/\/www.rajapack.be\/blog-be\/wp-content\/uploads\/2026\/02\/grafieken-430x241.png 430w, https:\/\/www.rajapack.be\/blog-be\/wp-content\/uploads\/2026\/02\/grafieken-1024x574.png 1024w, https:\/\/www.rajapack.be\/blog-be\/wp-content\/uploads\/2026\/02\/grafieken-768x431.png 768w\" sizes=\"(max-width: 1501px) 100vw, 1501px\" \/><br \/>\nEt ils joignent le geste \u00e0 la parole ! Une part importante des consommateurs en ligne <strong>(pas moins de 40 % !)<\/strong> est pr\u00eate \u00e0 payer plus cher en faveur de pratiques respectueuses de l\u2019environnement. Ces pratiques peuvent prendre plusieurs formes : mode de transport, emballages, utilisation de mat\u00e9riaux recycl\u00e9s, etc. <a href=\"https:\/\/www.rajapack.be\/blog-be\/wp-content\/uploads\/2026\/03\/20251002-Becom_Market-Lab_Sustainability.pdf\" target=\"_blank\" rel=\"noopener\">Consultez l&#8217;\u00e9tude compl\u00e8te ici.<\/a><\/p>\n<div class=\"su-spacer\" style=\"height:20px\"><\/div>\n<h2><span style=\"color: #000000;\"><strong>Qu\u2019est qu\u2019un \u00ab emballage \u00e9cologique \u00bb pour le consommateur ?<\/strong><\/span><\/h2>\n<div class=\"su-spacer\" style=\"height:20px\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-25207 size-thumbnail\" src=\"https:\/\/www.rajapack.be\/blog-be\/wp-content\/uploads\/2026\/02\/draagtassen_PDT00488-150x150.png\" alt=\"papieren draagtassen bruin\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.rajapack.be\/blog-be\/wp-content\/uploads\/2026\/02\/draagtassen_PDT00488-150x150.png 150w, https:\/\/www.rajapack.be\/blog-be\/wp-content\/uploads\/2026\/02\/draagtassen_PDT00488-430x427.png 430w, https:\/\/www.rajapack.be\/blog-be\/wp-content\/uploads\/2026\/02\/draagtassen_PDT00488-120x120.png 120w, https:\/\/www.rajapack.be\/blog-be\/wp-content\/uploads\/2026\/02\/draagtassen_PDT00488.png 596w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.rajapack.be\/blog-be\/emballages-ecologiques\" target=\"_blank\" rel=\"noopener\">Le concept \u00ab d\u2019emballage \u00e9cologique \u00bb<\/a> regroupe diff\u00e9rents principes et tente de r\u00e9pondre \u00e0 plusieurs attentes :<\/p>\n<ul>\n<li>R\u00e9duction ou suppression du plastique.<\/li>\n<li>Utilisation de mat\u00e9riaux recycl\u00e9s ou r\u00e9utilisables.<\/li>\n<li>Conditionnement compact : r\u00e9duction des espaces vides dans les emballages.<\/li>\n<li>Instructions claires pour le recyclage.<\/li>\n<\/ul>\n<p>Certaines am\u00e9liorations, qui peuvent para\u00eetres minimes mais qui sont loin d\u2019\u00eatre superflues, constituent des petits changements qui font toute la diff\u00e9rence : <a href=\"https:\/\/www.rajapack.be\/fr_BE\/adhesifs-cerclage-collage\/rubans-adhesifs-emballage\/rubans-adhesifs-papier-kraft_C501018.html\" target=\"_blank\" rel=\"noopener\">ruban adh\u00e9sif en papier<\/a> plut\u00f4t qu\u2019en PVC, ou encore utiliser <a href=\"https:\/\/www.rajapack.be\/fr_BE\/caisses-cartons-boites_C10.html\" target=\"_blank\" rel=\"noopener\">une bo\u00eete en carton recycl\u00e9.<\/a><\/p>\n<div class=\"su-spacer\" style=\"height:20px\"><\/div>\n<h3><strong><span style=\"color: #d52f13;\">\u25ba<\/span><\/strong><span style=\"color: #276ef1;\"><strong>Chaque colis est un message<\/strong><\/span><\/h3>\n<div class=\"su-spacer\" style=\"height:20px\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-25210 size-thumbnail\" src=\"https:\/\/www.rajapack.be\/blog-be\/wp-content\/uploads\/2026\/02\/pexels-mikhail-nilov-6970007-150x150.jpg\" alt=\"unboxing vrouw die doos opent\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.rajapack.be\/blog-be\/wp-content\/uploads\/2026\/02\/pexels-mikhail-nilov-6970007-150x150.jpg 150w, https:\/\/www.rajapack.be\/blog-be\/wp-content\/uploads\/2026\/02\/pexels-mikhail-nilov-6970007-800x800.jpg 800w, https:\/\/www.rajapack.be\/blog-be\/wp-content\/uploads\/2026\/02\/pexels-mikhail-nilov-6970007-120x120.jpg 120w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p>\n<p style=\"text-align: left;\">Les consommateurs ont conscience que les pratiques commerciales peuvent \u00eatre imparfaites. Cependant, si \u00e0 la r\u00e9ception du colis, ils constatent que l\u2019emballage est plus \u00e9cologique, cela cr\u00e9\u00e9e un sentiment positif au profit du vendeur. Cela montre que votre boutique en ligne prend ses responsabilit\u00e9s et fait \u00e9voluer ses pratiques en fonction des pr\u00e9occupations de vos clients.<br \/>\nVous souhaitez rendre vos emballages plus responsables ? D\u00e9couvrez quelques conseils pratiques dans <a href=\"https:\/\/www.rajapack.be\/blog-be\/packagings-ecologiques\" target=\"_blank\" rel=\"noopener\">cet article de blog.<\/a><\/p>\n<div class=\"su-spacer\" style=\"height:20px\"><\/div>\n<h3><strong><span style=\"color: #d52f13;\">\u25ba<\/span><\/strong><span style=\"color: #276ef1;\"><strong>Un emballage responsable est avantageux \u00e0 plusieurs \u00e9gards<\/strong><\/span><\/h3>\n<div class=\"su-spacer\" style=\"height:20px\"><\/div>\n<p style=\"text-align: left;\">Un emballage responsable n\u2019est pas seulement une question d&#8217;\u00e9cologie, c\u2019est aussi un choix commercial judicieux. Outre de stimuler le comportement d\u2019achat de vos clients, il comporte de nombreux autres avantages :<\/p>\n<ul>\n<li>moins d\u2019espace vide = co\u00fbts de transport r\u00e9duits<\/li>\n<li>meilleure protection = moins de dommages et de retours<\/li>\n<li>valorisation de votre image = confiance renforc\u00e9e et augmentation des achats r\u00e9p\u00e9t\u00e9s<\/li>\n<\/ul>\n<p style=\"text-align: left;\">De plus, vos emballages seront dans certains cas d\u00e9j\u00e0 conformes \u00e0 la l\u00e9gislation europ\u00e9enne qui va se durcir. Vous pouvez par exemple miser sur les emballages <a href=\"https:\/\/www.rajapack.be\/blog-be\/emballage-monomateriau\" target=\"_blank\" rel=\"noopener\">mono-mat\u00e9riaux.<\/a><\/p>\n<div class=\"su-spacer\" style=\"height:20px\"><\/div>\n<h2><span style=\"color: #000000;\"><strong>Que pouvez-vous faire en tant que boutique en ligne ?<\/strong><\/span><\/h2>\n<div class=\"su-spacer\" style=\"height:20px\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-25209 size-thumbnail\" src=\"https:\/\/www.rajapack.be\/blog-be\/wp-content\/uploads\/2026\/02\/schokwerend-noppenpapier-in-dispenserdoos-raja_OFF_58559-150x150.jpg\" alt=\"noppenpapier bescherming duurzaam\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.rajapack.be\/blog-be\/wp-content\/uploads\/2026\/02\/schokwerend-noppenpapier-in-dispenserdoos-raja_OFF_58559-150x150.jpg 150w, https:\/\/www.rajapack.be\/blog-be\/wp-content\/uploads\/2026\/02\/schokwerend-noppenpapier-in-dispenserdoos-raja_OFF_58559-430x430.jpg 430w, https:\/\/www.rajapack.be\/blog-be\/wp-content\/uploads\/2026\/02\/schokwerend-noppenpapier-in-dispenserdoos-raja_OFF_58559-120x120.jpg 120w, https:\/\/www.rajapack.be\/blog-be\/wp-content\/uploads\/2026\/02\/schokwerend-noppenpapier-in-dispenserdoos-raja_OFF_58559.jpg 600w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p>\n<p style=\"text-align: left;\">Passer \u00e0 des emballages plus responsables n\u2019a rien de compliqu\u00e9. M\u00eame en proc\u00e9dant par petites \u00e9tapes, vous pouvez rapidement constater un impact positif sur le co\u00fbt d\u2019emballage et de transport, ainsi que sur le nombre de produits ab\u00eem\u00e9s lors de l\u2019envoi, donc moins de retour et une satisfaction client qui progresse. Voici quelques actions simples mais malines :<\/p>\n<ul>\n<li><strong>Choisir <a href=\"https:\/\/www.rajapack.be\/fr_BE\/caisses-cartons-boites_C10.html\" target=\"_blank\" rel=\"noopener\">la bo\u00eete adapt\u00e9e \u00e0 chaque produit :<\/a><\/strong> un emballage compact signifie une utilisation r\u00e9duite des mat\u00e9riaux de calage et de remplissage, et une r\u00e9duction des frais d\u2019exp\u00e9dition.de juiste doos voor elk product.<\/li>\n<li>Utiliser des mat\u00e9riaux ayant <strong>une empreinte \u00e9cologique r\u00e9duite :<\/strong> <a href=\"https:\/\/www.rajapack.be\/fr_BE\/adhesifs-cerclage-collage\/rubans-adhesifs-emballage\/rubans-adhesifs-papier-kraft_C501018.html\" target=\"_blank\" rel=\"noopener\">ruban adh\u00e9sif<\/a> et <a href=\"https:\/\/www.rajapack.be\/fr_BE\/calage-protection\/papiers-cartons-ondules_C4030.html\" target=\"_blank\" rel=\"noopener\">mat\u00e9riaux de calage en papier,<\/a> enveloppes ou bo\u00eetes d\u2019exp\u00e9dition avec <a href=\"https:\/\/www.rajapack.be\/fr_BE\/emballages-ecoresponsables_cms_000041.html\" target=\"_blank\" rel=\"noopener\">label \u00e9cologique.<\/a><\/li>\n<li><strong>Privil\u00e9gier <a href=\"https:\/\/www.rajapack.be\/fr_BE\/caisses-cartons-boites\/boite-expedition-reutilisable-re-zip_OFF_57551.html\" target=\"_blank\" rel=\"noopener\">les emballages r\u00e9utilisables ou recycl\u00e9s : <\/a><\/strong> Zles emballages restent plus longtemps en circulation, ce qui contribue \u00e0 une r\u00e9duction des d\u00e9chets.<\/li>\n<li><strong>Faciliter le recyclage : <\/strong>pour une plus grande clart\u00e9, il est toujours possible d\u2019apposer une petite note sur l\u2019\u00e9tiquette ou le bon de livraison pour indiquer que l\u2019emballage est recyclable.<\/li>\n<\/ul>\n<p>Vous souhaitez savoir comment votre webshop se positionne en mati\u00e8re d\u2019emballage durable ? D\u00e9couvrez comment l\u2019\u00e9valuer dans <a href=\"https:\/\/www.rajapack.be\/blog-be\/check-et-change\" target=\"_blank\" rel=\"noopener\">notre article sur le \u00ab Check &amp; change \u00bb.<\/a><\/p>\n<p style=\"text-align: left;\">Chez RAJAPACK, nous proposons des solutions responsables qui combinent qualit\u00e9 et efficacit\u00e9 pour vous accompagner dans cette transition. Gr\u00e2ce \u00e0 notre stock de plus de 10 000 produits et \u00e0 une livraison rapide, vous pouvez commencer \u00e0 privil\u00e9gier des emballages responsables d\u00e8s maintenant. De plus, vous b\u00e9n\u00e9ficiez de conseils d\u2019experts qui vous aident \u00e0 trouver l\u2019emballage adapt\u00e9 aux produits pr\u00e9sents dans votre boutique.<\/p>\n<div class=\"su-button-center\"><a href=\"https:\/\/www.rajapack.be\/blog-be\" class=\"su-button su-button-style-ghost su-button-wide\" style=\"color:#000000;background-color:#276ef1;border-color:#2058c1;border-radius:50px\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#000000;padding:8px 24px;font-size:18px;line-height:27px;border-color:#689af6;border-radius:50px;text-shadow:none\"><i class=\"sui sui-hand-o-right\" style=\"font-size:18px;color:#000000\"><\/i> \n<strong>D\u00e9couvrez notre gamme de produits responsables<\/strong><br \/>\n<\/span><\/a><\/div>\n<div class=\"su-spacer\" style=\"height:20px\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le shopping en ligne est entr\u00e9 dans les habitudes d\u2019achat des consommateurs. Tout en pointant les avantages et l\u2019aspect pratique du e-commerce, beaucoup de consommateurs reconnaissent l\u2019impact environnemental de ces [&#8230;]<\/p>\n","protected":false},"author":72,"featured_media":25204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[695,710,705],"tags":[826,806,802,808],"class_list":["post-25478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-raja-nouvelles-astuces","category-solutions-eco-responsables","tag-caisse-carton","tag-caisse-sur-mesure","tag-emballage-protection","tag-produits-eco-responsables"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consommateurs et emballages responsables | RAJAPACK Blog<\/title>\n<meta name=\"description\" content=\"Une \u00e9tude r\u00e9alis\u00e9e par Becom montre que les consommateurs souhaitent des emballages responsables, et cela influence leur comportement d&#039;achat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rajapack.be\/blog-be\/consommateurs-emballages-responsables\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consommateurs et emballages responsables | RAJAPACK Blog\" \/>\n<meta property=\"og:description\" content=\"Une \u00e9tude r\u00e9alis\u00e9e par Becom montre que les consommateurs souhaitent des emballages responsables, et cela influence leur comportement d&#039;achat.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rajapack.be\/blog-be\/consommateurs-emballages-responsables\" \/>\n<meta property=\"og:site_name\" content=\"RAJA Blog\" \/>\n<meta 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